Tuko.co.ke founded in 2014 is a leading Kenyan media house, with revenues generated from running content on the website and other digital services such as mobile apps.
It is part of a global internet company called Genesis Media with brands in Nigeria (Legit.ng) and YEN.com.gh (in Ghana).
Tuko revenues are $ 1.4 million annually from advertising and other digital services. The company earns revenues from sponsored content and Google AdSense.
It also has a YouTube channel with over 800,000 subscribers, which generates additional income from advertising on the platform.
The website generates revenue through a combination of advertising and sponsored content. Advertising revenues come from direct sales to advertisers. Sponsored content is created in collaboration with brands who wish to promote their product or services.
The growth in TUKO’s revenues has been driven by an increasing audience size and a growing demand for its content tailored to locals.
Tuko’s audience however goes beyond Kenya, as a search on semrush shows that the website ranks for over 1,098,978 keywords globally. This indicates that part of Tuko’s traffic is also coming from overseas.
Tuko was the first online media platform in Kenya to launch a mobile app, which has been downloaded more than 500,000 times. The mobile application provides users with access to news, videos and other services and to date it has been downloaded 1 Million+ times on Google Play Store.
It is also one of Facebooks top publishers globally, with more than 3 million followers and 10 million monthly page views.
The company has a team of more than 30 full-time employees and freelance contributors. It is headquartered in Nairobi.
Tuko’s mission is to bring more African stories online and provide an entertaining experience for its readers. It continues to be a leader in digital media in Kenya, growing its revenue year on year.
The company has invested heavily in technology, allowing it to serve more content and is constantly exploring new ways to increase its revenues.
The revenues generated by Tuko.co.ke are used to create and distribute content tailored for the Kenyan audience.
The success of TUKO can be attributed to the huge amount of content it puts out and the innovative strategies employed to monetise it. The company has established itself as a leader in providing interesting content for Kenyan audiences, which is highly valued by brands, advertisers and consumers alike.
Furthermore, TUKO has built strong relationships with its customers through engaging digital experiences that drive loyalty and revenue growth. As a result of these efforts, TUKO is expected to continue driving revenue growth in the Kenyan digital space well into the future.
To ensure continued success and growth, TUKO must stay ahead of the curve with its content strategies. It must remain dedicated to providing high-quality content that resonates with its target audiences, while also exploring new ways of monetizing its content.