Last updated on January 23rd, 2023 at 11:32 am
Customer Relationship Management (CRM) software is a tool used by businesses to manage interactions with customers and potential customers. This can include storing contact information, tracking sales and customer interactions, and automating communication and marketing efforts. There are many different options available on the market, each with their own unique features and capabilities. In this article, we will compare and review 17 of the best CRM software options available to help you choose the right one for your business.
- Salesforce: Salesforce is one of the most popular and widely-used CRM software options on the market. It offers a wide range of features, including contact management, sales automation, marketing automation, and customer service and support. Salesforce also offers a variety of integrations and customization options, making it a versatile choice for businesses of all sizes. Some of the key features include:
- Contact and lead management
- Sales automation and forecasting
- Marketing automation
- Customizable dashboards and reports
- Mobile app for on-the-go access
What we like about Salesforce is its versatility and the ability to customize it to fit the unique needs of a business. Its wide range of features also makes it suitable for businesses of all sizes. However, it can be a bit pricey for small businesses, and its complexity may be overwhelming for some users.
- HubSpot: HubSpot is a CRM software that is known for its inbound marketing capabilities. It offers a range of features, including contact management, marketing automation, and sales automation. It also includes a free version, making it a great option for small businesses. Some of the key features include:
- Contact and lead management
- Marketing automation
- Sales automation
- Live chat and forms
- Customizable dashboards and reports
- Mobile app for on-the-go access
What we like about HubSpot is that it offers a free version for small businesses, and its marketing automation features are particularly robust. It also has a wide range of integrations and add-ons available. However, it may not be as comprehensive as some other options in terms of sales automation and forecasting.
- Zoho CRM: Zoho CRM is a comprehensive CRM software that offers a wide range of features, including contact management, sales automation, marketing automation, and customer service and support. It is also affordable and easy to use, making it a great option for small businesses. Some of the key features include:
- Contact and lead management
- Sales automation and forecasting
- Marketing automation
- Customizable dashboards and reports
- Mobile app for on-the-go access
- Email and social media integration
What we like about Zoho CRM is that it is affordable and easy to use, making it a great option for small businesses. It also offers a wide range of features and integrations, making it versatile for different types of businesses. However, it may not be as widely used or well-known as some other options on this list.
- Freshsales: Freshsales is a CRM software that is designed specifically for sales teams. It offers a range of features, including contact management, sales automation, and sales forecasting. It also includes a mobile app, making it easy for sales teams to stay connected while on the go. Some of the key features include:
- Contact and lead management
- Sales automation and forecasting
- Customizable dashboards and reports
- Mobile app for on-the-go access
- Email and call tracking
What we like about Freshsales is that it is designed specifically for sales teams, making it highly effective for managing and tracking the sales process. Its mobile app and email and call tracking features
are also useful for sales teams who are on the go. However, it may not be as comprehensive as some other options in terms of marketing automation and customer service and support.
- Pipedrive: Pipedrive is a CRM software that is designed for small businesses. It offers a range of features, including contact management, sales automation, and sales forecasting. It is also affordable and easy to use, making it a great option for small businesses. Some of the key features include:
- Contact and lead management
- Sales automation and forecasting
- Customizable dashboards and reports
- Mobile app for on-the-go access
- Email and call tracking
- Integrations with other productivity tools
What we like about Pipedrive is that it is affordable and easy to use, making it a great option for small businesses. Its sales automation and forecasting features are also effective in managing and tracking the sales process. However, it may not be as comprehensive as some other options in terms of marketing automation and customer service and support.
- Microsoft Dynamics 365: Microsoft Dynamics 365 is a comprehensive CRM software that offers a wide range of features, including contact management, sales automation, marketing automation, and customer service and support. It is also fully integrated with Microsoft Office, making it easy to use for businesses that already use Microsoft products. Some of the key features include:
- Contact and lead management
- Sales automation and forecasting
- Marketing automation
- Customer service and support
- Customizable dashboards and reports
- Mobile app for on-the-go access
- Integration with Microsoft Office and other productivity tools
What we like about Microsoft Dynamics 365 is that it is fully integrated with Microsoft Office and other productivity tools, making it easy to use for businesses that already use Microsoft products. Its wide range of features also makes it suitable for businesses of all sizes. However, it may be more expensive than some other options and may have a steeper learning curve for some users.
- Agile CRM: Agile CRM is a comprehensive CRM software that offers a wide range of features, including contact management, sales automation, marketing automation, and customer service and support. It is also affordable and easy to use, making it a great option for small businesses. Some of the key features include:
- Contact and lead management
- Sales automation and forecasting
- Marketing automation
- Customer service and support
- Customizable dashboards and reports
- Mobile app for on-the-go access
- Social media and email integration
What we like about Agile CRM is that it is affordable and easy to use, making it a great option for small businesses. It also offers a wide range of features and integrations, making it versatile for different types of businesses. The social media and email integrations are a great added bonus. However, it may not be as widely used or well-known as some other options on this list.
- Insightly: Insightly is a CRM software that is designed for small businesses. It offers a range of features, including contact management, sales automation, and project management. It also includes a mobile app, making it easy for small businesses to stay connected while on the go. Some of the key features include:
- Contact and lead management
- Sales automation
- Project management
- Customizable dashboards and reports
- Mobile app for on-the-go access
- Email and calendar integration
What we like about Insightly is that it is designed specifically for small businesses, making it easy to use and affordable. The project management feature is also a great added bonus for businesses that need to manage and track projects as well as customer relationships. However, it may not be as comprehensive as some other options in terms of marketing automation and customer service and support.
- Nutshell: Nutshell is a CRM software that is designed for small businesses. It offers a range of features, including contact management, sales automation, and marketing automation. It is also affordable and easy to use, making it a great option for small businesses. Some of the key features include:
- Contact and lead management
- Sales automation
- Marketing automation
- Customizable dashboards and reports
- Mobile app for on-the-go access
- Email and calendar integration
- Lead scoring and nurturing
What we like about Nutshell is that it is designed specifically for small businesses, making it easy to use and affordable. The lead scoring and nurturing feature is also a great added bonus for businesses that need to manage and track the lead generation process. However, it may not be as comprehensive as some other options in terms of customer service and support.
- SugarCRM: SugarCRM is a comprehensive CRM software that offers a wide range of features, including contact management, sales automation, marketing automation, and customer service and support. It is also fully customizable, making it a great option for businesses that need a tailored solution. Some of the key features include:
- Contact and lead management
- Sales automation
- Marketing automation
- Customer service and support
- Customizable dashboards and reports
- Mobile app for on-the-go access
- Email and calendar integration
- Customizable fields and modules
What we like about SugarCRM is that it is fully customizable, making it a great option for businesses that need a tailored solution. It also offers a wide range of features and integrations, making it versatile for different types of businesses. However, it may be more expensive than some other options and may have a steeper learning curve for some users due to its customization options.
- Copper: Copper is a CRM software that is designed for small businesses and is fully integrated with G Suite, making it easy to use for businesses that already use Google products. Some of the key features include:
- Contact and lead management
- Sales automation
- Customizable dashboards and reports
- Mobile app for on-the-go access
- Email and calendar integration
- Integration with G Suite
What we like about Copper is that it is fully integrated with G Suite and other productivity tools, making it easy to use for businesses that already use Google products. Its sales automation features are also effective in managing and tracking the sales process. However, it may not be as comprehensive as some other options in terms of marketing automation and customer service and support.
- Apptivo: Apptivo is a comprehensive CRM software that offers a wide range of features, including contact management, sales automation, marketing automation, and customer service and support. It is also fully customizable, making it a great option for businesses that need a tailored solution. Some of the key features include:
- Contact and lead management
- Sales automation
- Marketing automation
- Customer service and support
- Customizable dashboards and reports
- Mobile app for on-the-go access
- Email and calendar integration
- Customizable fields and modules
What we like about Apptivo is that it is fully customizable, making it a great option for businesses that need a tailored solution. It also offers a wide range of features and integrations, making it versatile for different types of businesses. However, it may not be as widely used or well-known as some other options on this list.
- Pipeliner CRM: Pipeliner CRM is a visual and intuitive CRM software that offers a range of features, including contact management, sales automation, and forecasting. It is designed to help sales teams visualize their sales pipeline, making it a great option for businesses that need to manage and track their sales process. Some of the key features include:
- Contact and lead management
- Sales automation and forecasting
- Customizable dashboards and reports
- Mobile app for on-the-go access
- Email and calendar integration
- Sales pipeline visualization
What we like about Pipeliner CRM is that it is visually intuitive and the sales pipeline visualization feature is particularly helpful for managing and tracking the sales process. However, it may not be as comprehensive as some other options in terms of marketing automation and customer service and support.
- Infusionsoft: Infusionsoft is a CRM software that is designed for small businesses. It offers a range of features, including contact management, sales automation, and marketing automation. It is also fully customizable, making it a great option for small businesses that need a tailored solution. Some of the key features include:
- Contact and lead management
- Sales automation
- Marketing automation
- Customizable dashboards and reports
- Mobile app for on-the-go access
- Email and calendar integration
- Customizable fields and modules
What we like about Infusionsoft is that it is designed specifically for small businesses and is fully customizable, making it a great option for small businesses that need a tailored solution. Its marketing automation features are also robust. However, it may be more expensive than some other options and may have a steeper learning curve for some users due to its customization options.
- Bitrix24: Bitrix24 is a comprehensive CRM software that offers a wide range of features, including contact management, sales automation, marketing automation, and customer service and support. It is also fully customizable, making it a great option for businesses that need a tailored solution. Some of the key features include:
- Contact and lead management
- Sales automation
- Marketing automation
- Customer service and support
- Customizable dashboards and reports
- Mobile app for on-the-go access
- Email and calendar integration
- Customizable fields and modules
- Collaboration and project management tools
What we like about Bitrix24 is that it is fully customizable and offers a wide range of features and integrations, making it versatile for different types of businesses. Its collaboration and project management tools are also helpful for businesses that need to manage and track different aspects of their business. However, it may not be as widely used or well-known as some other options on this list.
- Insight: Insight is a CRM software that is designed for small businesses. It offers a range of features, including contact management, sales automation, and marketing automation. It is also fully customizable, making it a great option for small businesses that need a tailored solution. Some of the key features include:
- Contact and lead management
- Sales automation
- Marketing automation
- Customizable dashboards and reports
- Mobile app for on-the-go access
- Email and calendar integration
- Customizable fields and modules
What we like about Insight is that it is designed specifically for small businesses and is fully customizable, making it a great option for small businesses that need a tailored solution. Its marketing automation features are also robust. However, it may be more expensive than some other options and may have a steeper learning curve for some users due to its customization options.
- Capsule CRM: Capsule CRM is a simple and easy to use CRM software that offers a range of features, including contact management, sales automation, and customer service and support. It is also affordable and offers a free version, making it a great option for small businesses. Some of the key features include:
- Contact and lead management
- Sales automation
- Customizable dashboards and reports
- Mobile app for on-the-go access
- Email and calendar integration
What we like about Capsule CRM is that it is simple and easy to use, making it a great option for small businesses. Its free version also makes it accessible for businesses on a budget. However, it may not be as comprehensive as some other options in terms of marketing automation and sales forecasting.
Choosing The Right CRM Software
When it comes to choosing a CRM software for your business, it can be overwhelming to navigate the many options available. The key is to carefully evaluate the different options and consider factors such as cost, ease of use, and the specific features and capabilities that are most important for your business.
One of the first things to consider when choosing a CRM software is the size of your business. If you are a small business, you may not need a comprehensive solution with a lot of advanced features. Instead, you may be better off with a more basic CRM software that is easy to use and affordable. On the other hand, if you are a larger business with a more complex sales process, you may need a more comprehensive solution with advanced features such as sales forecasting and marketing automation.
Another important factor to consider when choosing a CRM software is the specific features and capabilities that are most important for your business. Some of the most common features include contact management, sales automation, marketing automation, and customer service and support. Consider which features are most important for your business and look for a CRM software that offers those features.
It’s also important to consider the ease of use and user-friendliness of the CRM software. Look for a software that is intuitive and easy to navigate, with a user-friendly interface. This will make it easier for your employees to use and adopt the software, which will increase the chances of success for your CRM implementation.
Cost is also an important factor to consider when choosing a CRM software. While it may be tempting to choose the cheapest option, it’s important to remember that you get what you pay for. A more expensive CRM software may have more advanced features and be more comprehensive, which may be worth the investment in the long run. However, it’s also important to consider if the software fits in your budget and not to overspend.
Another important factor to consider when choosing a CRM software is the level of customer support and training that is provided. Look for a software that offers a wide range of support options, such as a knowledge base, online tutorials, and customer support. Training is also important, so look for a software that offers training and onboarding to help your employees get up to speed on the software quickly.
Integration is another crucial aspect that should be considered when choosing CRM software, it’s important to ensure that the CRM software can integrate with other software and tools that are already being used in your business. This will help to streamline business operations and make it easier for employees to access and use the software.
Finally, it’s important to consider the scalability of the CRM software. Look for a software that can grow with your business, so you don’t have to constantly switch to a new software as your business expands.
Choosing the right CRM software for your business can be a daunting task, but by carefully evaluating the different options and considering factors such as cost, ease of use, and the specific features and capabilities that are most important for your business, you can find a solution that will help to improve your customer relationships and streamline your business operations.
