College Enrollment Trends


In recent years, the college enrollment rate among U.S. high school graduates has experienced a decline. The percentage dropped from 66.2% in 2019 to 62% in 2022, reflecting a shift in the preferences of young people. Many individuals are now opting for blue-collar jobs in industries such as construction, manufacturing, leisure and hospitality, and warehousing. These fields, which do not require college degrees, have seen substantial job growth, outpacing overall employment gains. Several factors contribute to the declining college enrollments, including the rising cost of education, college closures, uncertain return on investment, and concerns about the value of a degree, particularly in light of improving job prospects in blue-collar fields.

Job Market Opportunities and Rising Wages:

The current labor market, marked by strong job growth in industries like leisure and hospitality, construction, manufacturing, and warehousing, has contributed to the shift in career choices. These sectors offer significant job opportunities and often provide higher wages. The low unemployment rate for teenage workers, reaching a 70-year low of 9.2% in the past month, has led to notable pay increases. For example, hourly earnings for leisure and hospitality workers rose by nearly 30% from April 2019 to April 2023. Industries with additional training requirements, such as apprenticeships, also offer higher wages.

Challenges to College Enrollment:

The declining college enrollment trend can be attributed to various factors, including financial concerns and doubts about the return on investment. The high cost of education has become a significant barrier for many families, leading them to question the worth of a college degree. Moreover, the closure of colleges and the uncertainties brought about by the COVID-19 pandemic have raised concerns among prospective students and their parents. Remote learning experiences during the pandemic have also caused some to question the value of paying full tuition fees for a diminished educational experience.

Woke Culture and Uncertainty:

Another aspect impacting college enrollments is the growing influence of woke ideology in educational institutions. Concerns about indoctrination and the perceived lack of intellectual diversity have caused some parents to question the value of sending their children to colleges that align with this ideology. Orientation sessions at certain universities have included discussions about gender reassignment surgery and emphasizing inclusivity, which have raised eyebrows among conservative and concerned parents. The ideological divide in higher education and the fear of students being exposed to what some perceive as excessive woke narratives have further fueled doubts about the college experience.

The Rise of Alternative Paths:

The increased visibility of trade jobs and entrepreneurship as viable alternatives to traditional higher education has also influenced college enrollment rates. Many trade professions, such as plumbing, offer lucrative career paths with high earning potential. Apprenticeships and technical schools provide individuals with specialized skills and training that can lead to fulfilling careers. The allure of entering the job market immediately and avoiding the burden of student loan debt has drawn the attention of a significant number of high school graduates.


The decline in college enrollment rates reflects a shifting landscape in the career aspirations of recent high school graduates. Factors such as job market opportunities, concerns about the value of a college degree, rising costs, and ideological concerns have all played a role in this trend. The availability of alternative paths, including trade jobs and entrepreneurship, has further contributed to the decline. As the job market evolves and societal values continue to shift, it is crucial for individuals to evaluate their options carefully and consider alternative paths that align with their goals and financial circumstances.


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